Research Master in Business: Marketing track

Universitetas
Tilburg University
Miestas, šalis
Tilburg, Netherlands
Studijų trukmė
2 m.
Programos sritys
Business Administration, Marketing
Studijų kaina
2530.00 EUR
Studijų kalba
English (ENG)
Laipsnis
Master
Programos pradžia
2024-09-01
Stojimo pabaiga
2024-04-15
Apie programą
Stojimo reikalavimai
Karjeros galimybės
The research-master program in marketing is an in-depth study program focused on cutting-edge research in marketing using state-of-the-art techniques. In all our research, real world, business relevance is a core value. Our program trains you in applying advanced marketing theories and methods to approach these real-life marketing problems that companies face nowadays.

The Research Master in Business is a "Top rated program"  in the Dutch Keuzegids Masters ranking 2018

Program and structure

To study these problems, our students rely on extensive and unique company and/or consumer data. Research data is either self-collected through our elaborate lab facilities (CentER lab) and large scale internet panel (CentERdata), or it is made available through the many company collaborations and research contacts of our faculty with key business partners including retailers (e.g., Jumbo), brand owners (e.g., Unilever, Heineken), and prominent research companies like GfK and Kantar World Panel.

The program is structured in two phases:

  • a two-year Research Master (RM)

  • and a three- to four-year PhD phase

Marketing track: key traits

The marketing department hosts academics with a strong international reputation in all three sub domains of Marketing, namely consumer behavior, marketing modeling, and marketing strategy. These three research areas are each rooted with basic disciplines:

  • Consumer behavior draws from work in psychology

  • Marketing modeling is strongly rooted in econometrics and economics

  • Marketing strategy is closely linked to research in organization

In our program, research master students get broad exposure to all three marketing sub domains, but at the same time, they also have the opportunity to further specialize in one of them as their main research area for the master thesis. Moreover, our students receive a solid training in a divers set of other business research techniques, as well as new methods in other disciplines that they can build on in their own research.

Teaching

Teaching is led by academics that are at the forefront of their fields. You will be part of a select group of finest students from all over the world. You take classes in very small groups. This allows intensive interaction with professors who are top-notch researchers, both during as well as outside of classes. In our coursework, the different advanced research methods and techniques are actively implemented in research projects, assignments and term papers to foster student learning. 

Which students are we looking for?

The research master in marketing is an in-depth study program, aimed at ambitious, diligent, and hard-working students that want to distinguish themselves in the area of quantitative marketing research. You should not only be committed to conduct rigorous research, you should also be critical and show the capacity to ask and answer new research questions that have strong managerial relevance for modern companies. You will need ability and drive to creatively approach new management problems in the marketing domain. We expect you to come prepared to class, and to actively participate in intensive intellectual class discussions. In return, we offer a vibrant environment in which you can approach any member of faculty to discuss an idea or to ask for advice.

A strong liking for quantitative courses and applied statistics is a prerequisite. A marketing background is not required. The background of our current students and graduates has been diverse, ranging from econometrics to economics, finance, statistics, organization, psychology, and information management.

Reikalaujamas išsilavinimas

Į magistro studijų programas gali stoti visi, baigę universitetą arba besimokantys paskutiniame kurse. Studijos kurias baigei ar tebesimokai turi būti panašios krypties kaip ir tos, į kurias nori stoti, kadangi priėmimas yra paremtas ECTS kreditų suderinamumu.

  • ECTS kreditų išrašas - jei dar nesi baigęs aukštosios mokyklos, būtina prisegti ECTS kreditų išrašą, kuriame būtų matyti, kokius dalykus Tu mokeisi bei kokius pažymius ir kiek kreditų už juos gavai. Kai siunti anketą paskutiniame kurse, diplomą reikia prisegti vėliau, kai tik jį gausi.
  • Bakalauro diplomas – jei jau esi baigęs aukštąją mokyklą, išrašo nereikia, užtenka prie anketos prisegti savo Bakalauro diplomą.

 

Anglų kalbos reikalavimai
  • Academic IELTS (minimum of 7.0 overall and no components less than 6.5)

  • TOEFL (min. paper-based: 600, internet-based: 100; the TOEFL Institutional Code for Tilburg University is 9860)

  • Cambridge Certificate of Advanced English (CAE) with a min. level of B

  • Cambridge Certificate of Proficiency in English (CPE)

Svarbūs reikalavimai

When applying for admission to the Research Master's program in Business or Economics, you need to have completed / will complete before the end of the academic year:

  • An academic Bachelor's or Master’s degree program in economics, econometrics or business studies or another relevant field that is deemed a quantitative equivalent to the previous education profile.

  • You have completed your previous degree with an excellent GPA (top 10% of your class).

Kiti reikalavimai

It is compulsory to submit your GRE General Test ór GMAT test score.

  • A GRE General Test score report with a minimum score of 90% in the quantitative section.

  • GMAT test score report with a minimum score of 90% in the total score.

  • The test must not be older than two years.

Career prospects Research Master in Business: Marketing track

If you follow the Research Master's program in Business - be it accounting, finance, marketing, operations research, organization and strategy, or tax economics - you are prepared to continue in a PhD program.

  • More than 75% of the graduates continue at a PhD position at either Tilburg University or another university.

  • 25% of the graduates start a professional career, mostly in the consultancy or financial sector.

The Research Master's program in Business in combination with the subsequent PhD studies enable our students to find jobs at universities around the world, at research institutes or in the banking and consultancy sectors.

In the PhD phase, most accepted PhD students become university employees earning a gross salary over more than Euro 85000 over three years and are granted pension rights.