Business Administration

The professional aim to foster professional advanced business administration talents with the expertise and ability of management, economics, law, corporate strategic planning, image design, production operation, logistics planning and supply chain management, who are familiar with the characteristic of enterprise and market economy in China, competent to engage in planning and the operation and management work of enterprises, institutions and government departments, and able to independently engage in teaching and research activities. Besides, these talents are required to have innovation ability, practical ability, competitiveness, good communication skills and strong affinity in order to adapt to the development of the market economy.

On completion of the course, it is expected that the student will:

1. Mastering the fundamental principles of management and economics, as well as the basic theories and knowledge of modern enterprise management;

2. Mastering both quantitative and qualitative analysis methods applied in corporate strategy planning, image design, production operation, logistics planning and supply chain management;

3. with strong language and writing skills, interpersonal communication skills, as well as the ability to analyze and solve enterprise management problems;

4. Being familiar with the international business environment and the business management practices and rule;
5. Understand the theoretical frontiers and development trend of the discipline;

6. Master the basic methods of literature retrieval and information query, and having the preliminary scientific research and practical work ability.

Core Courses: Management，Financial Management，Marketing，Human Resource Management，Corporate Strategy Management ,Manufacturing and Operation Management

Characteristic Courses: Corporate Imagine Management, Logistics and Supply Chain Management, Emotional and Management Communication