Branding & Marketing Management

Universitetas
VIA Design, Technology & Business
Miestas, šalis
Herning, Denmark
Studijų trukmė
1.5 m.
Programos sritys
Fashion Design, Marketing
Studijų kaina
0 €
Studijų kalba
English (ENG)
Laipsnis
Top-up
Programos pradžia
2021-09-01
Stojimo pabaiga
2021-03-01
Apie programą
Stojimo reikalavimai
Karjeros galimybės

Branding & Marketing Management will qualify you to work professionally with marketing and branding within the fashion and lifestyle sectors. You will acquire competences so that you can supervise and develop brands in an independent manner as well as working out suggested solutions and implement them in practice both visually and communicatively. You will be able to find the right position in the market for the brand and see to it that new concepts fall in line with the values of the brand. You will learn about the changing nature in a market and it is up to you to ensure that the brand has a commercial dimension and that the target group cannot avoid hearing about it. 

You will learn to employ different marketing channels – from homepages to outdoor, and you will gain insight into how to choose the right channels to achieve the right position in the market for your brands. The teaching includes a mixture of cases and true-to-life issues related to fashion and lifestyle companies.
Reikalaujamas išsilavinimas

Į Top-up (tęstinės studijas) gali stoti baigę kolegiją ar universitetą arba besimokantys paskutiniuose kursuose ir norintys perstoti. Stojant į Top-up reikia turėti 120-180 ECTS kreditų, todėl stodamas įsitikink, kad jų turi pakankamai. Studijos kurias baigei ar tebesimokai turi būti panašios krypties kaip ir tos, į kurias nori stoti, kadangi priėmimas yra paremtas ECTS kreditų suderinamumu. Baigęs tęstinių studijų programą gausi bakalauro diplomą.

  • ECTS kreditų išrašas - jei dar nesi baigęs aukštosios mokyklos, būtina prisegti ECTS kreditų išrašą, kuriame būtų matyti, kokius dalykus Tu mokeisi bei kokius pažymius ir kiek kreditų už juos gavai.
  • Aukštosios mokyklos baigimo diplomas - Jei jau esi baigęs aukštąją, išrašo nereikia, užtenka prisegti savo Aukštosios mokyklos baigimo diplomą.
Anglų kalbos reikalavimai
  • išsilaikyti IELTS arba TOEFL testą.
Svarbūs reikalavimai
  • Reikės atlikti specialią stojimo užduotį. Ji tau bus atsiųsta el-paštu po anketos atsiuntimo.

You will typically be working in a company’s marketing department where you can solve a wide range of branding and marketing tasks within the fashion and lifestyle industry.

These tasks could be:
  • Trend and market analyses
  • Branding and marketing strategies 
  • Media plans
  • Planning shows and event
  • Communication
VIA Career Service Centre

VIA University College is already making a huge effort to help international students find internships and jobs in Denmark. For several years, our Career Service Centre has been offering VIA students help and guidance in searching for jobs and internships in Denmark by offering workshops on “how to write a CV”,or “how to write an application”. The Centre also organizes company dating – a campus fair where students get to meet a lot of Danish companies to hear more about career opportunities. The Career Service Centre is currently intensifying these activities in response to both the Ministry’s and VIA’s wish for international students to remain in Denmark after graduation. We will be offering graduates even more events and opportunities to meet the companies, just as the opening hours at the Career Service Centre have been extended and more seminars will be held. We want our international students to experience that access to the Danish companies and to the Danish labour market will be even easier in the future.

Attached you can find more information about some of the coming events, just as you can find more information on Facebook and on our website :

VIA Website: Career Service Centre

Facebook: Career Service Centre