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International Marketing

TitulinisInternational Marketing
Universitetas
London South Bank University
Miestas, šalis
London, England
Studijų trukmė
1.5 m.
Programos sritys
Marketing
Studijų kaina
8000.00 GBP
Studijų kalba
English (ENG)
Laipsnis
Master
Programos pradžia
Žiemos stojimas
2027-09-01
2027-02-01
Stojimo pabaiga
Žiemos stojimas
2023-04-15
2022-11-25
Oficiali svetainė
Įtraukti į anketą
Apie programą
Stojimo reikalavimai
Karjeros galimybės

This course is accredited by the following professional bodies:

  • Chartered Institute of Marketing (CIM)
This specialist course examines current global marketing issues and aims to provide the skills you will need to stay at the forefront of this discipline throughout your career. 
 
Your studies will extend your awareness of the complex, dynamic and sometimes hostile international business environment.
 
The main thrust of this programme is to equip future marketing managers with the knowledge and understanding to make and implement marketing decisions for the international arena. This course enables you to apply theoretical frameworks and principles to the practical work environment.
 
You will gain practical evaluative and problem solving skills to equip you for more senior roles in marketing management. The taught component of the course will provide you with the most current thinking in marketing management, including marketing science, changing consumer behaviour, new media and the communications process, pricing across borders, and marketing in emerging markets amongst others. You will be given the opportunity to develop an individual approach to research enabling you to specialise in a particular field of marketing.
 
Course modules
  • Research Methods
  • Strategies for International Market Entry
  • Cross Cultural Buyer Behaviour
  • International Pricing & Performance
  • International Brand Management
  • Dissertation (20,000 words)
Plus two electives of your choice:
  • Digital & Social Media
  • Global Operations & Logistics
  • Integrated Marketing Communications
  • Market Driven Marketing
  • Public Relations
Reikalaujamas išsilavinimas

Į magistro studijų programas gali stoti visi, baigę universitetą arba besimokantys paskutiniame kurse. Studijos kurias baigei ar tebesimokai turi būti panašios krypties kaip ir tos, į kurias nori stoti, kadangi priėmimas yra paremtas ECTS kreditų suderinamumu.

  • ECTS kreditų išrašas - jei dar nesi baigęs aukštosios mokyklos, būtina prisegti ECTS kreditų išrašą, kuriame būtų matyti, kokius dalykus Tu mokeisi bei kokius pažymius ir kiek kreditų už juos gavai. Kai siunti anketą paskutiniame kurse, diplomą reikia prisegti vėliau, kai tik jį gausi.

  • Bakalauro diplomas – jei jau esi baigęs aukštąją mokyklą, išrašo nereikia, užtenka prie anketos prisegti savo Bakalauro diplomą.

Anglų kalbos reikalavimai

Svarbu, jog anglų kalbos testo rezultatai universitetą pasiektų iki Liepos 31d.

Anglų kalbos žinias gali patvirtinti vienu iš šių būdų:

  • IELTS - 6.5

  • TOEFL - 90

This MSc is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in manufacturing, service and public sector enterprises with operations abroad. Successful students enter into different types of organisations including multinational and global companies, public sector organisations, charities and start-ups. 

Our graduates are undertaking a variety of roles including marketing management, international brand management and market research analysts, fund raising and events management, product managers, and account management, public relations, advertising and communications agencies and digital marketing management.
 
LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:
  • direct engagement from employers who come in to interview and talk to students
  • Job Shop and on-campus recruitment agencies to help your job search
  • mentoring and work shadowing schemes.

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