Marketing Management
Are you interested in studying in an international environment with students from over 35 nationalities? Would you like to learn how to determine the needs and wants of customers, and how to convince them to buy your brand and not the competitors'? Are you ready to dive into international marketing issues? Then Marketing Management might be the right choice for you!
The essence of marketing is to convince a consumer, whether an individual or a business, why they should choose your product or service (and not that of a competitor). Due to digitalisation and globalisation, the marketing field is fast-evolving and trend-sensitive. The social media tools businesses use to promote their products nowadays will probably have changed five years from now. As a marketing professional, keeping up with the latest developments is a constant challenge.
This is why, in our Marketing Management programme at Hanze UAS, we teach you theory as well as help you develop the skills you need in order to stay on top of your game. Every unit in our programme consists of theory, projects done in international project groups, and skill-building.
Naturally, we teach you how to aim for profit, but we also find it important to take the world around us into consideration. Therefore, we draw special attention to the topics of ethics and corporate social responsibility. Besides that, we focus on intercultural competencies throughout the programme. You will work in international and intercultural project groups. This may be challenging at first, but it will be a lot of fun and an enriching experience in the end.
- Pažymių išrašas - jei dar nesi baigęs mokyklos, būtina prisegti pažymių išrašą. Smulkesnę informaciją kaip pildyti išrašą ir kada jis reikalingas, rasi čia.
- Brandos atestatas – jei jau esi baigęs mokyklą, išrašo nereikia, užtenka anketoje prisegti savo Brandos atestatą.
Pastaba!
- Motyvacinis laiškas yra NEprivalomas dokumentas stojant į šio universiteto programas, išskyrus stojant į Classical music, Design, Jazz ir Fine Art.
- Vienas iš stojimo etapų yra Study Choice Check arba Matching procedure - dažniausiai klausimyno forma.
Anglų kalbos žinias gali patvirtinti vienu iš šių būdų:
- turėti anglų kalbos pažymį Brandos atestate ir išlaikyti Anglų kalbos valstybinį egzaminą (egzamino rezultatas nėra svarbus, svarbiausia, kad jį išlaikytum)*
arba
- išlaikyti IELTS arba TOEFL testą.
*Jeigu nori pasitikrinti ar tavo anglų kalbos žinios yra pakankamos studijuoti Nyderlandų aukštosiose – suteikiame galimybę laikyti Oxford anglų kalbos testą. Nors anglų kalbos testas nėra reikalaujamas, patartina žinoti savo galimybes ir kalbos lygį.
Our alumni are located around the world and work at top global companies, such as Amazon, Google, IBM, Rabobank, Volkswagen, PwC, and Philips. So be prepared for an exciting career in the dynamic, trend-sensitive and highly innovative world of marketing! The most popular jobs include a wide variety, such as:
- social media marketeer
- account manager
- digital marketeer
- communications manager
- entrepreneur
- sales manager
