Marketing and Management Communication
The English-taught BA in Marketing and Management Communication covers the area of communication in combination with business studies. The study programme is international, and focuses on communication in different marketing, management and global perspectives within a business context.
The study programme provides students with the basic theoretical, methodological and practical tools needed to plan, co-ordinate and carry out marketing and management relevant communication activities in global organisations such as creating and updating websites, preparing press releases, reports, product presentations and company profiles, and planning different types of communication campaigns. Furthermore, the students are introduced to theoretical principles and perspectives underlying marketing and management communication practices as well as the scientific and subject related methods that form the basis of advanced studies within marketing and management communication.
Linking communication with business studies
The study programme places its main emphasis on communication and is designed so that the courses complement each other and integrate elements across the various subject areas. This means that the activities and projects undertaken in the business studies courses form the basis of and framework for activities within the communication courses. This link ensures that one course always is in a dynamic relationship with other programme courses.
SVARBU! Brandos atestato pateikimas stojant į šį universitetą privalomas iki liepos 5d. Dvyliktokams gauti brandos atestatą laiku yra beveik neįmanoma, todėl rekomenduojame stoti tik tiem, kurie jau yra pabaigę mokyklą ir turi brandos atestatą.
Brandos atestatas
Pažymių išrašas - jeigu esi 12-oje klasėje ir žinai, kad galėsi pateikti brandos atestatą iki liepos 5d. tada gali stoti. Šiuo atveju prie anketos reikės pateikti pažymių išrašą.
Pastaba! Motyvacinis laiškas yra NEprivalomas dokumentas stojant į šio universiteto programas.
- IELTS – 6.5
- TOEFL - 83. Aarhus universiteto TOEFL kodas yra 8935.
- Istorija. Bendras išklausytas istorijos pamokų skaičius turi viršyti 150 valandų, arba tarptautinės ekonomikos 150 valandų.
- Antra užsienio kalba. Vidurinėje mokykloje reikia mokytis dar bent vieną užsienio kalbą be lietuvių ir anglų kalbų ir per tris mokslo metus mokykloje bendras išklausytas antros užsienio kalbos pamokų skaičius turi viršyti 200 valandų.
The BA in Marketing and Management Communication aims at the international job market. The increasing internationalisation and globalisation of the company offer both job and career opportunities where new functions emerge and are integrated in new ways in companies and organisations.
Planning of advertising, PR and marketing activities in a global context draws on competences from both theoretical and practical economic, linguistic and communication disciplines.
You may apply for positions in international organisations with English as corporate language and may become part of the international advertising, marketing and PR departments or communication and branding departments of companies and organisations.
Profile of competencies:
The objectives of this Bachelor’s Programme in Marketing and Management Communication are:
- to enable students to plan, co-ordinate and carry out marketing and management relevant communication activities in global organisations
- to enable students to understand theoretical principles and perspectives underlying marketing and management communication practices
- to enable students to use both the scientific and subject related methods that form the basis of advanced studies within marketing and management communication.
More about job profile you can find here.
