Economics and Business Administration, BSc - Global Marketing

Universitetas
Aarhus University
Miestas, šalis
Herning, Denmark
Studijų trukmė
3 m.
Programos sritys
Business Administration, Marketing, Economics
Studijų kaina
0 €
Laipsnis
Bachelor
Programos pradžia
2020-09-01
Stojimo pabaiga
2020-03-01
Apie programą
Stojimo reikalavimai
Karjeros galimybės

While the academic quality of the programme is crucial, it is not sufficient in itself. It is of equal importance that students acquire personal skills such as the ability to communicate, debate, socialise, show flexibility and self-discipline, work together and act holistically. The programme atmosphere is intensive and each student should contribute to her/his own learning.

Business subjects include managerial economics, marketing, management accounting, financial management, organisation, finance and investment. In addition to the business subjects the programme also include courses in: mathematics, statistics, methodology and business law.

The first two years, the study programme takes place at AU Herning and the 5th semester usually takes place at a foreign business school or university, giving you a better cultural understanding by studying abroad. Students also have the opportunity to choose between different electives and hereby choose a certain profile. The 6th semester also takes place at AU Herning. You can read about the structure of the programme and the different profiles under "structure".

Global Marketing

This profile focuses on the challenges and opportunities which Globalisation present to the modern company. You will become familiar with the economic, political and socio cultural issues that affect the internationalised company, and will get the opportunity to test some of the rules of the game when navigating on the international market. In order to be able to create global market analysis for a company you need to be skilled both within qualitative and quantitative methods and the theoretical background behind these methods.

The outcome from the profile will eventually help you answer questions as: Do our company need to be internationalised? What is the relationship between internal resources and external opportunities? Which markets can we find as realistic target markets? Which market strategy will be recommendable? How should our global marketing programme be designed, implemented and coordinated? You will continuously work with these questions in the profile and strive to develop qualified, specific recommendation for your case company’s global marketing strategy.

 

Programme structure you can find here.

Reikalaujamas išsilavinimas
  • Pažymių išrašas - jei dar nesi baigęs mokyklos, būtina prisegti pažymių išrašą. Smulkesnę informaciją kaip pildyti išrašą ir kada jis reikalingas, rasi čia.

  • Brandos atestatas – jei jau esi baigęs mokyklą, išrašo nereikia, užtenka prie anketos prisegti savo Brandos atestatą. Atkreipkite dėmesį, kad brandos atestate valandos yra surašytos akademinėmis valandomis, ir tik 11, 12 klasės. Todėl Jūs turite brandos atestate esančias valandas paversti į tikras valandas (tam naudokitės Kastu pažymių išraše esančia formule valandoms perskaičiuoti) ir įsitikinti, jog turite pakankamai valandų.

  • Matematika - Daniškas B lygis (orientacinis valandų skaičius per paskutinius trejus metus vidurinėje mokykloje yra 250 ar daugiau valandų*).
    *Atkreipkite dėmesį, kad valandų skaičius yra tik orientacinis. Paprastai stojantieji turintys minėtą valandų skaičių atitinka priėmimo sąlygas, tačiau būna, kad kai kuriais atvejais minėtų 250 valandų skaičius yra nepakankamas. Todėl minėtas matematikos valandų skaičius turėtų būti laikomas tik prientaciniu ir galutinį vertinimą ar valandų pakanka ar ne atlieka Aarhuso universiteto komisija.

*DĖMESIO!

Jei siunti anketą besimokydamas dvyliktoje klasėje, privalai savo Brandos atestatą į Kastu stojimo anketą įkelti ne vėliau nei iki Liepos 10 d.! Jeigu Brandos atestatą atsiųsi po Liepos 10 d. turėsi galimybę įstoti tik tuo atveju, jeigu liks laisvų vietų.

 

Anglų kalbos reikalavimai

Anglų kalbos žinias gali patvirtinti vienu iš šių būdų:

  • IELTS –6.5
  • TOEFL - 83. Aarhus universiteto TOEFL kodas yra 8935.
Svarbūs reikalavimai
  • Matematika. Bendras išklausytas matematikos pamokų skaičius turi viršyti 250 valandų.
  • Istorija. Bendras išklausytas istorijos pamokų skaičius turi viršyti 150 valandų, arba tarptautinės ekonomikos 150 valandų.

The Economics and Business Administration BSc(B) provides graduates with the competences needed to work in multinational and international companies. In addition, the degree qualifies graduates for further studies at master level in Denmark or abroad.

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Because of the general and versatile character of the BSc(B) programme, employment can be found in many different types of jobs in both the private and the public sector. Approximately 85 % are employed in the private sector and 15 % in the public sector. A number of BSc(B) graduates go on to further studies at master level or choose the HD studies as further education.


Job profile

Graduates are typically employed in job areas such as accountancy, financial management, marketing/sales and administration with good prospects of executive positions. At the BSc(B) programme specific importance is placed on the business economics subject area, and further that the study relates to practice thus achieving immediate qualification after graduation.


Further education

With a BSc(B) degree from AU Herning you are qualified for further studies at master level both in Denmark and abroad. Many graduates choose to study the MSc in Marketing and Business Innovation at AU Herning, where focus is on marketing and management.