Marketing Management

Universitetas
Tilburg University
Miestas, šalis
Tilburg, Netherlands
Studijų trukmė
1 m.
Programos sritys
Marketing
Studijų kaina
2143.00 EUR
Laipsnis
Master
Programos pradžia
2020-09-01
Stojimo pabaiga
2020-04-15
Apie programą
Stojimo reikalavimai
Karjeros galimybės

The Master’s program in Marketing Management is an academic, specialized program oriented towards the practice of a marketing manager. Specialized courses provide a detailed and state of the art view on the 4 P’s of marketing: price, promotion, place, and product, both in an offline and online context.

Learn how to apply theoretical knowledge to develop new and better approaches to marketing in practice:

  • The program offers specialized marketing analytics courses as electives. These courses provide students with an excellent toolbox to analyze and interpret the consumer and business market.

  • Business challenges, company guest lectures and real-life cases ensure a strong link between marketing theory and practice.

  • Perspectives are drawn from economics, strategy, and economic psychology to examine the key tasks of every marketing manager: obtaining knowledge of market segmentation, gaining insights into consumer decision-making and using marketing instruments.

A Master's program in Marketing Management at Tilburg University offers you:

  • The world-class curriculum is designed and taught by experienced practitioners and academics from the Marketing Department at Tilburg University which belongs to the top in Europe; The department ranks #1 in Europe in the field of Marketing Research Productivity in the UT Dallas Business School Research Rankings. According to the latest Times Higher Education ranking Tilburg University is #1 in the Netherlands and #3 in Europe in the field of Economics and Business.

  • An ideal combination of theory and practice: you acquire the latest ideas from academic research along with insights, techniques, tools, and procedures that are used in commercial practice. You will also enjoy regular guest lectures and get the possibility to write your thesis for a company.

  • The option to choose your language: the program is uniquely taught in both English and Dutch.

  • A head start to your career: graduates of this multi-disciplinary program are in highly competitive positions to get the career they want in any number of marketing-related roles.

Rankings
  • #11 worldwide in Business and Economics Times Higher Education Ranking 2016
  • #1 in Europe in the field of Marketing Research Productivity UT Dallas Business School Research Rankings
  • #18 in the world in Economics and Business Global Universities Ranking US News 2016
  • #2 in the Netherlands, #4 in Europe, #29 worldwide in Management Shanghai Subject Ranking

 

Reikalaujamas išsilavinimas

Į magistro studijų programas gali stoti visi, baigę universitetą arba besimokantys paskutiniame kurse. Studijos kurias baigei ar tebesimokai turi būti panašios krypties kaip ir tos, į kurias nori stoti, kadangi priėmimas yra paremtas ECTS kreditų suderinamumu.

  • ECTS kreditų išrašas - jei dar nesi baigęs aukštosios mokyklos, būtina prisegti ECTS kreditų išrašą, kuriame būtų matyti, kokius dalykus Tu mokeisi bei kokius pažymius ir kiek kreditų už juos gavai. Kai siunti anketą paskutiniame kurse, diplomą reikia prisegti vėliau, kai tik jį gausi.
  • Bakalauro diplomas – jei jau esi baigęs aukštąją mokyklą, išrašo nereikia, užtenka prie anketos prisegti savo Bakalauro diplomą.
Anglų kalbos reikalavimai

Anglų kalbos žinias gali patvirtinti vienu iš šių būdų:

  • IELTS – 6.5 (ne mažiau nei 6.0 iš kiekvienos dalies)
  • TOEFL – 90
Svarbūs reikalavimai

1. Educational background/diplomas

You must have a solid academic basis in the following areas in order to qualify for the Master's in Marketing Management program:

  • Economics (12 ECTS)

  • Management (12 ECTS)

  • Finance or Accounting (12 ECTS)

  • Mathematics and Statistics (12 ECTS)

  • Marketing and more specifically the courses Marketing and Consumer Behavior (12 ECTS)

  • Academic training* (24 ECTS)

*Academic training means courses / experience in research skills and an academic way of working. E.g. if you have written a thesis or have done a research project this will count as academic training.

2. GMAT test

It is compulsory for this program to submit your GMAT score.

  • The average GMAT score of accepted students at Tilburg University is 600. The GMAT institutional code for Tilburg University is VMV-LT-02.

  • Students with a relevant degree from one of the official partner universities of the Tilburg School of Economics and Management may apply without GMAT.

Future Jobs

With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the job you want in marketing.

Possible job functions after graduation:

  • Product/brand manager

  • Account manager

  • Communication manager

  • Commercial manager

  • Marketing Manager

  • Sales manager

  • Consultant

  • Product developer

  • Academic career

Facts & Figures

The Master’s program in Marketing Management has over 1300 alumni with a wide range of nationalities.

  • Average number of months until first paid job: 3.3

  • Job within 6 monts after graduation: 77%

  • Is (very) satisfied with the Master's program: 82%

  • The gross monthly income of our graduates in the first year: € 2.600