Marketing Analytics
Žiemos stojimas
2024-02-01
Žiemos stojimas
2023-11-25
Become a highly trained marketing analyst. The Master's program in Marketing Analytics teaches you to gather and analyze big data using the latest techniques and methods available, in order to provide management with critical marketing insights and opportunities, both online and offline.
Improve marketing decision-making using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and reliable way.
In a world where massive amounts of data are available, it is a challenge to use these data wisely, so both consumers, as well as businesses, benefit from them. Improve marketing decision-making by using state-of-the-art research methodology to collect, analyze and disseminate quantitative information in a systematic and objective way.
The program focuses on key Marketing Analytics courses in combination with Data Science and Marketing Management topics.
- Strong links with business practice: what you learn is applied to real or simulated marketing dilemmas, whether it is during assignments or in interactive sessions with classmates and professors.
- Outstanding track record of students and staff. Multiple teachers have won innovation- and best teaching awards
- Personalize your program with various electives to choose from, or take the opportunity to pursue a double degree in collaboration with one of our foreign partner universities.
- In the first semester of the regular program, Marketing Analytics students can also apply for the following advanced programs:
* The Extended Master's Program, which adds a half year traineeship to the regular Master's program.
* The QTEM network program, which adds an additional year to the program which you spend at a QTEM partner university and corporate partner.
Typical courses are:
- Social Media and Web Analytics
- Customer Analytics
- Pricing and Revenue Analytics
- Skills: Online Data Collection and Management
- Skills: Data Preparation and Workflow Management
Į magistro studijų programas gali stoti visi, baigę universitetą arba besimokantys paskutiniame kurse. Studijos kurias baigei ar tebesimokai turi būti panašios krypties kaip ir tos, į kurias nori stoti, kadangi priėmimas yra paremtas ECTS kreditų suderinamumu.
- ECTS kreditų išrašas - jei dar nesi baigęs aukštosios mokyklos, būtina prisegti ECTS kreditų išrašą, kuriame būtų matyti, kokius dalykus Tu mokeisi bei kokius pažymius ir kiek kreditų už juos gavai. Kai siunti anketą paskutiniame kurse, diplomą reikia prisegti vėliau, kai tik jį gausi.
- Bakalauro diplomas – jei jau esi baigęs aukštąją mokyklą, išrašo nereikia, užtenka prie anketos prisegti savo Bakalauro diplomą.
SVARBU: anglų kalbos testo sertifikatą privaloma pateikti kartu su visais dokumentais, atsiunčiant anketą. Universitetas nesvarsto stojimo anketų be anglų kalbos testo rezultatų, todėl sertifikatą privaloma pateikti iki stojimo pabaigos. Anglų kalbos žinias gali patvirtinti vienu iš šių būdų:
- IELTS – 6.5, ne mažiau nei 6.0 iš kiekvienos dalies
- TOEFL – 90
1. Educational background/diplomas
You will need a solid academic basis in the following areas in order to qualify for the Master's in Marketing Analytics program:
Mathematics and Statistics (18 ECTS)
Organization (12 ECTS)
Management (12 ECTS)
Finance or Accounting (12 ECTS)
Marketing and more specifically the courses Marketing, Marketing Research and Consumer Behavior (12 ECTS)
Academic training* (24 ECTS)
*Academic training means courses / experience in research skills and an academic way of working. E.g. if you have written a thesis or have done a research project this will count as academic training.
2. GMAT test
It is compulsory for this program to submit your GMAT score.
The average GMAT score of accepted students at Tilburg University is 600. The GMAT institutional code for Tilburg University is VMV-LT-02.
Students with a relevant degree from one of the official partner universities of the Tilburg School of Economics and Management may apply without GMAT.
With your broad theoretical knowledge and relevant practical skills, you can expect to be in a highly competitive position when it comes to getting the job you want in Marketing Analytics. Choose from a diverse range of positions, such as Market Researcher, Big Data Analyst, or Consumer Behavior Analyst.
Some examples of our graduates' jobs:
- Data Analytics Professional at GfK
- Customer Insight Analyst at NS (Dutch Railways)
- Customer Intelligence Analyst at Essent
