Master Media Innovation

Would you like to learn more about how digital media processes work and how they are constructed? Then choose the Master Media Innovation programme after completing your bachelor’s and learn how to come up with new groundbreaking concepts.

This professional master’s programme has been developed in collaboration with international media partners. Successful media innovations are often not brand new, mostly they build on existing elements, which can be found in any media product. In this master, we shed light on these elements from different theoretical perspectives and teach you how to make new combinations.

Every day, people in the commercial media industry aim to design creative and original media products that are profitable, technologically refined, and that engage their audiences in completely new ways. This means that media products are much more than just creative ideas. They are the result of a collective effort in which knowledge about ICT and programming, media theory, communication studies, marketing and business is linked together.

Innovation

Innovation in the creative media industry is a hot topic in many countries. Up until now, however, there has been a persistent gap. Innovators have not yet been successful in establishing an integral academic approach that is directly relevant to the digital media industry. In close cooperation with international partners, Breda University of Applied Sciences therefore has developed this master's programme, which will bridge the gap between theory and practice in digital media studies.

Focus

The guiding principle of this programme is that successful media innovations are often not brand new, but rather, they build on existing, recognisable elements. These elements, codes, are the building blocks that can be found in any media product. In this master, we shed light on these building blocks from different theoretical perspectives. And, once you understand the codes behind a media product, you can make new connections. This is how you arrive at new concepts that are innovative and future-oriented.

International network

Next to the delivery of top class post-graduates, the purpose of the Master Media Innovation is to give media professionals the ability to ‘bring something new into use’. In your final project, you can develop, prototype and (pre-)produce media innovations. To enable this, we have built up an international network of researchers and media professionals demonstrating the ability to put original ideas into use within their respective fields of knowledge.