Branding & Activation

Creatively effective, effectively creative

• Cap off the final year of your International Communication and Media degree with this specialization track.
• Are you amazed by the power of brands? Curious to unravel the mechanisms that make them tick?
• Develop your natural creative abilities and learn how to use it to inspire others.
• Work in multidisciplinary teams and become experienced in strategic planning, (digital) creation and production, copywriting, art direction, photography, and more.
• Learn the art of steering the creative process by interpreting creative briefs, understanding and using creative strategies and maintaining deadlines.
• Develop your strategic instincts and combine them with creativity to generate measurable results, no matter the client, sector, or market.
• Become a seasoned media and advertising pro, ready to launch your career with top brands and content agencies around the globe.
• Get practical experience in workshops on graphic design, video editing, web content etc.
• Take on real-life projects during an international internship.
• Start this flexible 6-semester programme either in February or September.

Programme structure

• Phase 1 | Lay solid foundations for international exploration! Pick up the basic knowledge, skills and attitudes you need to unleash your inner communications and media professional. 
• Phase 2 | Kick-start your international adventure with the spring semester at one of our partner universities abroad. 
• Phase 3 | Jump-start your career with your international internship while majoring in your choice of either Branding & Activation: Learn how to build brands with the power to inspire consumers around the world or choose for Public & Corporate affairs.

Internships

Take your studies beyond the horizon with an internship either abroad or within an international organisation, institution or agency. Choose between a wide range of internship positions both in Belgium and across the globe. 

For ‘Branding & Activation’ majors, your internship will run from February to June, with the option of adding a Summer Internship after your first or second year.