Branding & Activation

This Branding and Activation program is a Specialisation track of the English Bachelor's Degree International Communication and Media

Creatively effective, effectively creative

• Cap off the final year of your International Communication and Media degree with this specialization track.
• Are you amazed by the power of brands? Curious to unravel the mechanisms that make them tick?
• Develop your natural creative abilities and learn how to use it to inspire others.
• Work in multidisciplinary teams and become experienced in strategic planning, (digital) creation and production, copywriting, art direction, photography, and more.
• Learn the art of steering the creative process by interpreting creative briefs, understanding and using creative strategies and maintaining deadlines.
• Develop your strategic instincts and combine them with creativity to generate measurable results, no matter the client, sector, or market.
• Become a seasoned media and advertising pro, ready to launch your career with top brands and content agencies around the globe.
• Get practical experience in workshops on graphic design, video editing, web content etc.
• Take on real-life projects during an international internship.
• Start this flexible 6-semester programme either in February or September.

Personal coaching

Count on expert coaching from your lecturers who are themselves experienced experts in their field. But that’s not all. They are aware of the challenges you face and therefore provide you with tools to sharpen your focus. They train you to rise to the occasion and perform under pressure. And, they challenge you to reflect on your professional goals so you, and only you, choose where and how you want to create an impact.

Your student coach is ready to tackle all your questions. She offers study advice, assists you while you outline your personal study programme and makes time to discuss any personal issues you may have. Already got a bachelor or master? You can also ask her about obtaining exemptions. Or simply give you more information about your track. 

Go international

First phase: Participate in international conferences, fairs and communication projects.

Second phase: Spend a semester at one of our European partner universities of applied sciences via our exchange programme or choose the Minor programme "Minor Urban Marketing & Immersive Experiences" at Thomas More.

Third phase: Complete an internship abroad with opportunities in Europe, Asia, the Americas, Africa, and Oceania. You can also join an international company or agency in Belgium.