International Communication Management

Climate change, migration, poverty, obesity. We face many global challenges, all of which require governments, organisations and citizens to collaborate and find solutions. Yet trust in business and political leaders is at an all-time low. Open, transparent and inclusive communication connects people and builds trust between an organisation and its stakeholders. The International Communication Management (ICM) programme is built on the concept of ‘sustainable communication’, using communication to create a better world. Get ready to join a new generation of communication professionals armed with strong critical and creative thinking skills, a global perspective and a strong international network.

How do brands like Patagonia and Toms capture the imagination of consumers? Why has Unilever impressed investors with its belief that ‘sustainable business’ is good for business? On ICM you’ll learn how a sustainable communicator can have a positive influence on creating a better world. You’ll learn how to become a marketing communications specialist who can strengthen relationships with consumers, a PR professional who can win back the trust of stakeholders with action rather than words, or a leader who inspires employees to act with integrity. You’ll learn about various communication disciplines, applied research and creative and critical thinking. The group projects that you complete in the first two years will test your ability to advise real companies on their communication strategy. An optional exchange, a five month internationally orientated internship, and a thesis finalise your development as a communications expert ready for the global workplace.

A lot of ICM students enter the workforce with some form of specialisation. This is what minors are all about - giving your ICM degree an edge. The list of minor options on ICM is endless. You might want to learn more about media relations and journalism, because you want to become a journalist, or you’d like to know how to handle questions from the press as a public relations officer. And what about a minor called Entrepreneurship and Innovation, which might help you approach communication issues from an alternative perspective? Other minors include Sustainability in Business, Crisis communication and Cross-Cultural Communication. Over half of ICM students go abroad in the year two to follow two minors at one of our partner universities in countries like Japan, UK, Korea or USA.