Content Strategy & Engagement

This Content Strategy & Engagement program is a Specialisation track of the English Bachelor's Degree International Communication and Media

• Step into the world of Content Strategy & Engagement, where you’ll learn to design smart content plans and spark real conversations with your audience.
• This track teaches you to combine creativity, strategy and audience insights to craft stories that stick.
• You'll explore the latest digital tools — from social media dashboards to generative and agentic AI — to boost your content creation and data analysis.
• Above all, you'll discover how to turn followers into communities and build meaningful, lasting engagement across platforms.

In practice

As a professional bachelor, this programme is designed to bridge the gap between theory and practice. You won’t just study concepts — you’ll immediately apply them in hands-on assignments for real clients, from companies and NGOs to creative agencies. Throughout the programme, you can participate in international projects on campus or spend a semester at one of our partner universities across Europe, gaining valuable intercultural experience. In your final year, the XL Internship takes you straight into the professional world. There, you’ll sharpen your skills, build your portfolio, and discover what it’s like to work in the field. Best of all, you choose your internship, so you can shape your future career path in line with your passions and ambitions.

Go international

Join a vibrant community of students from all over the world in the heart of Europe — Mechelen, Belgium. In this programme, you’ll work for big international clients and tackle the challenges of multi-cultural communication across diverse target groups. With our strong network of partner universities, you’ll have opportunities to study abroad and broaden your global perspective. This programme isn’t just about international communication and media — it’s about preparing you for a world where the international dimension of communication is more important than ever.

What makes this track different from Branding & Activation or Public & Corporate Affairs?

Content Strategy & Engagement focuses on long-term audience engagement through owned media (websites, social channels, newsletters). While Branding & Activation is more about short-term commercial campaigns and Public & Corporate Affairs builds reputation and trust with media & stakeholders, this track teaches you to plan, create and manage content ecosystems that keep communities engaged.