Creative Business

The Creative Business degree at NHL Stenden teaches you how to think and work from a cross-media perspective. You will become a creative professional who can take on a leading role, both in the spotlight and behind the scenes. You’ll develop your insights into the entire process of media production, from concept development to implementation, as well as learn how to market media products.

During the Creative Business programme, you will be trained as a manager in the media industry. The skills you develop for this are integrated into the programme and practised through practical assignments and during your internship. Together with real companies, you will learn to develop new media concepts that add value to a company or organisation and make an impact on the target group(s).

Wherever your interest in media lies, whether it’s music, film, tv or online media or print, the Creative Business programme prepares you to be a manager in the industry. You can expect a very hands-on approach with workshops and practical challenges giving you a true experience of the media and entertainment industry as you turn ideas into concepts into reality. You get to create, record and produce media in our on-campus studios, complete with radio studio, green screens, top-notch camera and audio equipment, as well as the latest design software, so when you hit the creative media industry, you’ll be well ahead of the game.

Specialisations

In your third year of Creative Business, you get to specialise by taking a number of minors.

• Music Business(the Netherlands). Learn the basics of the music business and collaborate with industry professionals on a music digitisation project while specialising in artist management, label or release management or live management.
• The Business of Podcasting(the Netherlands). In this minor, you dive into the world of podcasting, as you and your team develop, produce and publish a podcast series. No experience required – just a willingness to challenge yourself.
• Digital Storytelling for Social Change(South Africa). You learn everything about digital storytelling to stimulate social change. You will produce digital media to give people in townships a voice, increase civic participation and facilitate the development of communities.
• Video Game Business (the Netherlands). With this minor you explore the gaming industry in terms of marketing, publicity and sales, production, project management and scouting creating a commercial concept for a real investor.
• Integrated Digital Marketing(Thailand). Offering a combination of creative and technical skills development, this minor gives you an understanding of digital marketing strategy and how you can build the online presence of a brand and manage digital platforms to sell products.
• Media Concepts & Sustainability(the Netherlands). Focusing on creating media and communication concepts, with this minor you learn that as a media maker, you can have a positive impact on society, creating concepts and stories that contribute in some way to the sustainable development goals.
• Digital Entrepreneurship(Thailand). This minor provides a creative and structured approach for turning your business idea into a tangible product. You work with an array of digital marketing tools that will support your business’s growth.

Kastu feedback about the program after the visit

• This program is perfect for those who can't decide what to study because it goes around various subjects. Mostly this program is about generating ideas and learning about various products: how to sell them, how to create them, how to analyze the market etc.