School of Creativity

From student to conceptual creative thinker 

• We believe creativity drives progress — for brands, businesses, and society.
• We train people to become (better) creative thinkers in an ever-changing world, bringing the tools and the skills to succeed in the creative industry.
• Creative thinking isn’t a mysterious talent. It’s a skill you develop through focus, feedback, and deliberate practice.
• You learn how to turn strategic insights into powerful concepts that stand out and make impact.
• Throughout the year, you work on real briefs for real brands and organisations facing real economic and communication challenges.
• You’ll be coached by industry professionals who push you, challenge you, and equip you with creative methods that make conceptual thinking second nature.
• By the end of the year, you’ll walk away with a portfolio packed with strong concepts and bold ideas - your entry ticket to exciting roles in the creative industry.

School of Creativity

• You get: (1) a 26-week programme of inspiration sessions, workshops, creative practice, and personal coaching. (2) A 10-week creative internship with personal coaching from creative directors and senior creatives from the creative industry. (3) A creative portfolio that will be exhibited during the School of Creativity Graduation Night.
• Take your creative mind to the next level by learning the art of refining your ideas to create witty and effective concepts.
• You will learn how to come up with creative and innovative solutions based on real briefings.
• You will learn how to translate creative concepts into campaigns and how to write and visualize meaningful brand stories.
• We focus on practical training and your professional portfolio is your graduation project. No exams, no study work. We prioritize getting inspired by top talent and putting your knowledge into practice. Learning by doing is our motto.
• This is a one-year full-time programme.