Marketing

Lead the future of marketing

From business economics and sustainability to marketing strategy, you’ll gain an advanced business skillset and essential marketing know-how with this forward-thinking program. You'll develop innovative problem-solving skills which will position you for exceptional career opportunities in fields such as digital marketing, marketing intelligence, advertising and social media.
 

• Develop innovative marketing strategies
• Navigate digital & social media landscapes
• Lead cross-functional teams effectively
• Create compelling brand content
• Analyze consumer behavior & market trends

Program structure

This is a six-semester, three-year program (180 ECTS). The core courses taught during the first year will give you a solid grounding in all essential business disciplines, while the second and third years incorporate your chosen pathway, in addition to the core courses. 

In your final year, you will undertake a year-long Business Consultancy Project designed to integrate knowledge gained throughout the program. Interacting with a real-world company, you will conduct a situational analysis and then apply your research insights to develop solutions for actual business challenges or problems.

Learning outcomes

The BA (Hons) in Business Management (Marketing) provides students with key competencies in core business areas and a specialized skill set in their chosen pathway.
They will acquire practical skills with direct application to real-world business scenarios and develop the agile, innovative thinking essential for success in a global business environment.

Objectives include: 

• Have acquired subject specific terminology and expertise in their chosen subject area(s) and be able to demonstrate competence in the application of subject relevant theories.
• Analyze information and make reasoned judgements.
• Have demonstrated understanding and knowledge of specific subjects appropriate for successful progression on their chosen undergraduate program.
• Demonstrate the ability to access and utilize a variety of information sources for research purposes.

Degree awarded

On successful completion of this program, you will earn:

• A U.K. state-recognized BA (Hons) in Business Management (International Business) degree from University of Derby, U.K.

This BA (Hons) program is additionally accredited by the Chartered Management Institute (CMI), which gives students the possibility of achieving an extra international qualification: CMI's Diploma in Management and Leadership.