International Tourism Management

This course develops professional and management expertise in tourism. It is suitable for people who work or want to work in the industry, or come from other backgrounds.

The international tourism industry is growing rapidly and covers a diverse range of areas. These include  tourist boards  tour operators  visitor attractions  airlines destination marketing organisations. This growth has created many career opportunities for qualified managers with knowledge of the industry.

On this course you increase your knowledge and understanding of the international tourism industry and management issues by:

• analysing the external and internal business environment
• learning to predict global trends
• examining the different types of tourist organisations
• developing an integrated approach to managing international tourism
• considering the international tourism industry environment
• studying the political, social and economic influences
• exploring areas such as government tourism policy and planning, marketing and consumer behaviour
• developing the research and problem-solving skills you need for study at masters level and for your future career

You study tourism development and explore the link between various elements of diverse tourism environments, such as the different social, environment and political impacts of tourism development in different countries. You also examine the increasingly global reach tourism in tourism and globalisation.