Entrepreneurship and Retail Management

The Entrepreneurship and Retail Management degree at NHL Stenden gives you the tools you need to think and act strategically in the global business world. You explore the world of entrepreneurship placing yourself in the shoes of your target group, identifying their customer journey, the market and developments. You learn about the day-to-day operations of running a company, purchasing, logistics, HR and Finance and specialise in the field that particularly interests you. With the global and strategic perspectives you develop and the international experience you gain, you'll have a head start with your career.

The programme covers a wide range of aspects of retail and entrepreneurship, from marketing to account management, and from data science to sustainability. You’ll also develop your personal skills and intercultural awareness as well as your language skills. These skills are integrated into the programme and developed through the practical assignments you do as well as during your internship.

The Entrepreneurship & Retail Management brings together hands-on experience and theoretical knowledge and blends it with personal development so that you become an entrepreneur , or intrapreneur, with the skills to work in any environment. You'll develop expertise in consumer behaviour, delve into international e-commerce and foster a global mindset. Our bachelor of science degree immerses you in practical challenges, develops your understanding of the daily obstacles faced by retailers and entrepreneurs, and gives you insights into how retail organisations become successful. You explore subjects ranging from finance and human resource management to strategy and change management.

Specialisations for Entrepreneurship & Retail Management

In your third year of Entrepreneurship & Retail Management, you get to specialise by taking a number of minors:

• Business Innovation & Marketing (Bangkok, Thailand). An excellent opportunity to get familiar with Asian markets as you develop a feasible plan to introduce and market a product or service in Thailand and consequently the ASEAN region.
• Critical Thinking & Data-Driven Decision Making (Leeuwarden, the Netherlands). This minor brings together qualitative and quantitative knowledge and skills. It covers data collection and analysis, critical thinking and decision-making approaches, so that students can analyse real-life problems and find feasible solutions.
• The Business Consultant (Bali). Sharpen your financial literacy as you work with a client on a business problem. Covering skills from business research to calculating returns on investment, this minor will give you a head start when it comes to understanding business finances.